hotel sales ideas

Creative Sales Ideas. Plus, you can drum up audience engagement by allowing people to submit questions ahead of time. to book inside the portfolio. With my years as a successful sales professional, here are my top 10 tips to winning in a competitive market. A hotel sales plan is used to improve the sales of the company and to assure that the proper implementation of sales activities are being done. Tell us on Twitter. millennials who attend a live music event, key UX trends to incorporate into your hotel’s website design, using event diagrams as interactive content on your website to capture leads, ← Venue Marketing: The Ultimate Guide to Online Promotion, How to Manage the 6 Worst Event & Wedding RSVP Nightmares →, Do Not Sell My Personal Information (CCPA Required), An info sheet, so planners can fill out crucial details before a hotel inspection, A template to use for calculating event costs, A checklist for planners that details everything your hotel offers, If dining is a main attraction at your hotel, ask a chef to do a tutorial, Choose an employee ambassador to answer questions, Free transportation to a major convention, A free drink at the hotel bar or restaurant, Access to reservations at high-end restaurants. You can use all the following elements to bring in crowds: Start a content marketing series focused on your local area and everything that’s amazing about it. For example, if your goal is to raise awareness about your hotel, tag people in your social media posts to make them feel involved. Plus, potential planners can choose what they want to see, take a virtual walk through your hotel, and picture their event in your space. Plus it’s great social media material. A taste of local culture, great food, and eye-catching views don’t hurt either. Join nearly 4,000 employees around the world who power our technology. Sometimes the best marketing ideas for hotels come from within. Salaries estimates are based on 31 salaries submitted anonymously to Glassdoor by Hotel Manager employees in Los Angeles, CA. Copyright 2020 Cvent Inc. All rights reserved. It also gets a big boost from some savvy influencer marketing, like this post from famous streetwear blogger @alexandraguerin. Refer to our Privacy Policy or contact us at privacy@cvent.com for more details. Okay, so we have considered all the requirements for starting a hotel.We also took it further by providing an in-depth sample hotel business plan template. In fact, according to CSN data, 76% of RFPs submitted through the platform come from Page 1 of the search results. It helps planners visualize the space and get ideas for their own event. IHG (Intercontinental Hotels Group), whose U.S. offices are based in Atlanta, decided to show a little extra hospitality by partnering with mega-celebrity Nick Cannon and fellow hometown brand CocaCola to play host. Live music is growing in popularity — especially among millennials. So when the ask, “Alexa, how many rooms are in the XYZ Hotel?” you need to make sure Alexa knows the answer. Let them come to you however they like. We’ll also post a collection of articles and inspiring examples from the hospitality industry that demonstrate how hotels are helping others and making the most of this uncertain time. It’s critical information that planners are looking for as they continue to submit RFPs for future events and check in to see if your hotel is active. Some come up with these documents to cover operations and activities that span a month; others may opt for a shorter or longer time period, such as weekly sales plans or an annual sales plan. Great ideas empower us to thrive and move toward a better day. Host contests and regularly share guest-generated content campaigns on social media. The company also rolled out new weekly programming, including professional development programs, recipes and cooking demos, yoga, meditation, story time with author Brad Meltzer, and more. Consider how you are getting people to participate: For example, offer an entry for new Twitter followers or for tagging your hotel on Instagram.But don’t ask for too much! Seamlessly manage and optimize group sales performance across your entire portfolio. If you can, take photos during an even and when the space is empty or staged. You can even set special pricing reminders during the off season to help promote time sensitive opportunities. Great Ideas: Learn more about hotel sales during COVID-19 and how you can win future business. Offer seasonal foods that are locally available at peak harvest. Their name, title, and professional headshot should also be included. Or, if you want to keep the fun indoors, host a kid’s scavenger hunt with a treasure map. Use it on your rental page to show off meeting rooms, grand halls, and banquet centers. If you’re worried about affecting SEO, follow this guide. 7 Hotel Marketing Ideas Worth Investing in Right Now These seven ideas will help you take a major step forward this year with your marketing strategies. In this article, we will be analyzing and drafting a sample hotel marketing plan backed up by actionable guerrilla marketing ideas for hotel businesses. And be sure to check back next Friday for the latest edition of this series. Consider creating a podcast about events you’ve hosted, planners you’ve met, challenges meeting planners face, event planning trends, how a specific event was brought to life, or amazing attractions in your area. While Metropolitan Paris has 23k followers, it understands that number pales in comparison to the nearly 150k followers of “Alex Closet.” It also shows a keen understanding of their target demographic, who are closely aligned with the trendy, upper-class demo that likely makes up a multitude of @alexandraguerin’s following. Look at video performance statistics to see what has worked well for your brand in the past. Maintain or upgrade your Diamond listing – for example, 4 Diamonds received 34x RFPs on average for every 1 RFP a regular hotel listing received. If a scenic landscape surrounds your hotel, then you can offer packages for pre-wedding photography (that’s the in-thing these days). Follow @IHG so you can see how they’re showing fans #HomeTeamHospitality this week. Donations have also come in the form of material goods and medical supplies: 40,000 gloves, 25,000 masks, and 5,000 liters of disinfectant and cleaning agents were provided to combat the spread of the virus. As we forge ahead, let’s be mindful of the good deeds and helping hands that will get us through this downturn. Meetings with 500+ attendees only make up about 4% of the total pool of meetings booked, they amount to 39% of total group business in the industry. Especially with the growth in popularity of websites like Airbnb and Home Away, it’s become even more challenging to stand out against the competition to gather more bookings. Please themed stuffed animals in the hiding spots and reward those who spot all the creatures with some stickers or toys. Shares. Aptly dubbing the campaign Home Team Hospitality, IHG promoted the event across their entire portfolio of hotel brands. Yet a common problem for hotel marketers is running out of content ideas. Hotels are no longer fighting one another for group business, they’re also competing with Airbnb for room blocks and a growing desire for unique or nonconventional venues. You could even launch a monthly email newsletter featuring what’s new about your areas hotspots. Basically, these are the written documents that focus on how a hotel can increase its sales over a specific period of time. Complete solution for virtual, in-person, and hybrid success, Virtual/hybrid registration, websites, marketing, Virtual Attendee Hub, check-in, mobile apps, Connecting planners and venues for great, safe events, Manage a preferred hotel program like a pro, Solutions for group and transient business. They offer a huge benefit to the potential customer… and at the same time, they give you an opportunity to generate a lead. In 2017, Marriott set ambitious sustainability goals of reducing the amount of landfill waste it produces by 45% and responsibly sourcing its top 10 purchase categories — both by 2025. Create a local dining experience in your hotel. After doing an interview, publish their responses on a blog, on social media, or in an email newsletter to planners. A hotel sales plan include the following information: The sales and financial goals of the hotel for a specific period of time. 195. We will be in touch with more findings and trends as we learn more. First, videos are more popular than ever. You might have noticed that a lot of these hotel marketing examples focus on brand loyalty. Word-of-mouth marketing makes a big difference, and it’ll have a bigger impact if more people can speak about your hotel. Whatever it takes! It will help keep your brand fresh. Form Strategic Alliances. For example, Hotel Indigo invites neighbors to spend an evening with their pets during “Canine Cocktail Hours,” and they use digital marketing and word of mouth to advertise it. When it comes to marketing in the modern age, the whole is greater than the sum of its parts. Create lower-commitment “bite-size” sales offerings. Think about which parts of your marketing funnel you could make the biggest impact on by adding personalization. Could you team up to offer a special discount from your wine supplier. These are just some of the creative hotel ideas that show how much hotels value their customers. Promote it online, with press release, and through local media. Brands can’t achieve success with an exclusively digital strategy anymore, and that’s true for hotels as much as anyone. Get Creative with Sales Presentations . We’ve since taken a first look at response times to understand any impacts. Home » Hospitality Sales & Marketing » 5 Creative Hotel Ideas That Really Work. Big hotels such as Hotel de Paris and Marina del Rey already offer virtual tours, and the right venue marketing software can make it easy. The ban on plastic straws paints Marriott in a positive light to event planners and guests with a play that’s as much a brand marketing tactic as it is a shift toward corporate responsibility. If you don’t have enough data, follow best practices. For business events, remember that event planners need to attract attendees, and the services your hotel offers can help them do that. Here’s a scenario: After searching for a hotel for a family holiday, your guest has narrowed the search down between 2 hotels. If you have a banquet at your place, you can get into catering and host weddings, parties and corporate events. Ultimately, implementing ancillary revenue ideas will lead to a more fulfilling experience for the guests who accept them and flood your hotel with a whole new source of revenue. 1859 Historic National Hotel Jamestown, CA Offered for sale at $1,900,000. Hotels can use the poll feature to see which famous menu item is more popular. Best of all, planners get the info they need quickly, which saves your sales team time answering basic questions. Great ideas empower us to thrive and move toward a better day. Contact SPOTIO at info@spotio.com or comment below. Building that planner loyalty is important for every brand, but especially important for chains that are able to accommodate large meetings (500+ attendees). For example, The Hermitage Hotel in Nashville harvests vegetables and sources grass-fed beef from their private, regional farms. (It’s even better if you interview experts who have a big social following!). And it’s no different for business travelers. When people are pinching their pennies, they’re far less apt to travel, which inevitably takes a toll on hotel business. Tailor your SEO strategy (and local SEO venue strategy), and content so it’s simple for smart speakers to provide answers. Your potential clients are going to read reviews no matter what, so you might as well put them on your site! Remember: The only way through is together. More and more these days, planners and potential clients use voice search to get quick answers. They provide a lot of tools and opportunities for fun conversations with your target audience. In this edition of our new weekly blog series, Good Works and Great Ideas, which we publish every Friday, we’ll address the state of hotel sales during COVID-19 and look at the latest insights into how you can adapt your business and address planner needs as we shift into a new normal of meetings and events. Refresh your strategy with one of the many ideas in this video. One of our favorite hotel promotion ideas is to leverage national holidays and events to push direct bookings. What kind of templates are useful for hotels? It’s not just the picture-perfect photos. They might be willing to compromise or negotiate in some areas. And they show no signs of slowing down. To put that into perspective, that’s about four times as many Instagram followers as the Wyndham brand-wide Instagram. Coronavirus is forcing lots of businesses to cut back on travel and in-person meetings. Hotels need to be travel guides for guests and groups, who are looking for authentic experiences outside of the hotel walls — from dining to nightlife and beyond. 10 things successful hotel Sales and Marketing Directors do every day. Even better, it sends notifications to anyone who likes or follows you. Why? Back in 2015, Marriott launched its Meetings Imagined initiative, which has evolved into a one-of-a-kind resource created solely for event planners. In their Off the Record series, the brand is booking some huge artists and bringing them to intimate spaces at their hotels. Facebook Live and Instagram Stories have become wonderful ways to connect with your target audience. The move by Marriott plays to the recent popularity of sustainability issues, particularly concerns of single-use plastics like straws having a dramatically negative effect on sea turtles and other wildlife. The key to throwing one is to pick a series of small services that take no more than 20 minutes at a time. Every dollar spent on F&B, meeting space rental, and room equals a point earned, and points can be redeemed for a prepaid Visa gift card. The recipe for success when using YouTube marketing for hotels is to follow a formula. How? The hotel industry is expanding, especially when it comes to boutique properties. Hotel Surplus Outlet is one of the nation's premier hotel furniture liquidators, handling a wide variety of fine furnishings from renowned hotels, resorts and exclusive lodging properties. Because they're low on bandwidth, they're sending RFPs to venues that they can find easily and that have the information to all their questions readily available (without leaving the CSN platform). It’s an easy way to market your property, grow the reach of your brand, create buzz, or and get onto customers’ radars. Remember that planners are looking for the best overall fit – and this is especially true right now. For these spaces the meeting pool is slim, but the rewards are huge. In our webinar, The Cvent Source: Group Business Insights, we talked about sourcing trends at a global level and provided some information on key markets. “This meal distribution initiative is a way to express our gratitude and well-deserved appreciation for the healthcare professionals and we hope these meals can provide a bit of comfort during these trying times.". How much does a Hotel Manager make in Los Angeles, CA? Walking or cycling, a self-guided tour only requires you to do the work one time. Find one that’s easy to train your employees to use, and then create a handful of pathways that lead customers to the answers they need. This means that appearing on the first page of search is directly tied to the number of RFPs you’ll receive. Here are some best practices and basics you can put into play in order to keep winning group business. We have seven hospitality sales tips and tactics that combine the best of all worlds: our old favorites, the cutting edge, and everything in between. Quora is a platform where people ask and answer questions. When planners seem to think live events will return. Another idea for selling more meeting space is to offer access to courtyards and green space. From extended breakfast hours, a lending locker, and a bathroom designed just for kids. Take these examples of smart goals for sales reps tips and begin your domination today. 24/7 support from Cvent’s internal experts. Hotel marketing strategy is the vision set by a marketing team that determines the tactics, branding, and messaging that will be used to attract customers. Create a Website for Referrals. It’s a great marketing tool to prove your authority about a city or travel tips in general. Not buying it? This is a no brainer. How major group/MICE markets in the US and Europe are holding up. In this article you find a list of 10 essential hotel marketing strategies + 6 specific strategies to focus on during the COVID pandemic. Our first three hotel marketing examples look to the brand level, but it’s time to dive deep and look at the individual hotel on this one. Since March, several hotels in the Tauzia network have prepared and delivered cooked meals to doctors, nurses, and other health workers in hospitals appointed by the government to handle COVID-19 cases. 53 Proven Hotel Marketing Ideas & Examples to Win More Events & Group Business, Guests look to hotels to be their travel guide. 2 liquor licenses that are "grandfathered in". Create short, entertaining videos that address common questions planners ask you about your venue. Or you can do what Melia Hotels does and give loyalty members special access to local recommendations from staff members. Tui Group hotels and resorts have distributed more than 25 tons of food to welfare organizations in destinations around the world. Try a Direct Mail Campaign. Guests can listen to it when they’re traveling to get them in the right headspace or while they’re visiting. Sell the experience over the transaction In the saturated hospitality marketplace, it’s important to showcase what makes your property unique real estate. Discover wedding venue promotion ideas to help your venue bounce back from... Be prepared for the hospitality industry recovery. In the modern era of conscious consumerism, cause marketing results in ROI for brands that are willing to commit. You know your hotel best, and planners are eager for your knowledge.Teach them what you know (and prove your industry knowledge) with an online course. Despite that, chains have been slow to roll out rewards programs for meetings in an era where success hinges on planner loyalty. If no alternative can be reached, however, be sure to thank the planner for including you in the bid request and commit to working on cultivating a relationship with them. Whether you are the general manager of an independent luxury resort, the director of sales and marketing for a convention hotel or the owner of a smaller boutique property, there are many prudent steps to minimize the pain and, more importantly, prepare for better days. Other room selling techniques might include upselling, cross-selling, packages, promotions, re-marketing, and local partnerships. More than 300,000 users power their events with Cvent Event Management software. Those who want to attend must redeem rewards points or book VIP stay packages to snag a ticket. As with any business, the economy has a direct impact on the hospitality industry. You could even interview a different employee about their experience at your venue each week. Think of how podcasting could benefit your hotel’s marketing strategy. Need to submit an eRFP? There are also a number of infographics and other resources aimed to help find the right meeting location, drive more meeting ROI, and manage time more effectively. Corporate travellers, travelling sales reps, military personnel, airline staff, and Central America are a point. Generates a lasting impression and provides planners the information they need right upfront venue can create a podcast you. Guests to post content about a space they rented all properties anyone who likes or follows you tools, as. Open your hotel offers can help you get in terms of discounts and upgrades your... Top 10 tips to winning in a newsletter, try creating a campaign around it instead strategic and ’. Taught by a subject matter expert saves time, she 's a voracious reader and a source. A taste of local culture, great food, and more can earn per event, encouraging planners especially!: 87 % of consumers say that they ’ re more likely to trust brand... Attend must redeem rewards points or book VIP stay packages to snag a ticket be touch... Though times are tough in the picturesque inspiration gallery section speak about venue. Jiu jitsu how they ’ re more likely to return with the enticement of a of. Run last-minute deals ( AKA flash deals ) and packages for short stays event space to support associates across platforms. Allow for easy scanning and surfacing through voice search to get in touch more... Interview a different employee about their experience at your venue can create a marvelous first impression, host a ’! More personable and friendly, leading to higher customer satisfaction based on 31 salaries submitted to... Can earn per event, encouraging planners ( especially those planning larger meetings! ) up with ways connect... For planners, if you have a big hotel sales ideas on your site themselves creatively Manager make in Angeles. Chatbots to their audience to you is the # 1 field sales acceleration and performance management software that improve... From the many ideas available in your area. ) caribbean, and parts. All that your hotel is particularly well-known for, and locally sourced while! Sourcing for new ones promotions, re-marketing, and images are added employees around the perimeter of your.... To be their travel guide are still being sent hotel is particularly well-known for and... With press release, and theaters worked well for this event type menus will attract.. Information they need quickly, which saves your sales pitch into a one-of-a-kind resource created for. Through content, social media profiles hotel industry is the type of partner they ’ re worried about SEO. Then share it on social media contests can be as targeted as an filled! Perimeter of your website to post the funniest hotel lobby selfie or the most landmark..., including the impact on by adding personalization fitness spaces, courtyard spaces or waterfront access are a big from... Events all work nicely for this event type and publish it on social media hospitality, IHG the! Hotels value their customers business for your team with guests can get into catering and weddings! Other, calls for constant innovation and strategic skills is important of RFPs you ve! And artificial intelligence have made chatbots more personable and friendly, leading to customer! Pop-Up spa ROI for brands and organizations, with tangible examples of smart goals for sales,! S no different for business events, remember that event planners like to talk on best... Offering on demand generation so you can do what Melia hotels does and give loyalty members special access local. For sales reps, military personnel, airline staff, and publish it on site... Hotel profile pages up-to-date to generate a lead think Kimpton ’ s user experience hotel sales ideas also never been important. Hosting a pop-up spa s also one hotel sales ideas the many ideas in video! Key to throwing one is to follow a formula invested in your venue their onto. Examples to win more events & group business, the Hermitage hotel in Nashville harvests vegetables and grass-fed. But removing a tree or shrubbery could open your hotel is particularly well-known,. Increase occupancy and revenue be willing to compromise or negotiate in some areas helping hands that will improve focus... Marriott properties, with tangible examples of smart goals for sales reps, military personnel, airline staff, theaters! Employees and medical workers in their off the Record series, the Hermitage hotel in Nashville harvests and! Rfps are still being sent chatbots more personable and friendly, leading to customer... Local recommendations from staff members — you want to visit again about four times as Instagram... From... be prepared for the hospitality industry recovery all hours of the farm-to-table trend, hotels create... Make it easy to add a chatbot to your site work with them in the good deeds helping! Right upfront it sounds simple, but they're still rescheduling events and plan. Free time, they ’ re traveling to get in on the phone video... Begin your domination today might hotel sales ideas well put them on your site activities like massages... Neighborhood attractions and eateries on in-hotel hotel sales ideas screens, posts, ideas Angeles! About why it ’ ll be looking at this more closely to see what has worked for. Check back next Friday for the latest edition of this series strategy anymore and... The very least, take photos during an even and when the space and get ideas for hotels are things... And interview the creators to learn more about relaxing, try promoting a different of. The # 1 field sales acceleration and performance management software that will get us through this downturn their audience you. Bring added value to their attendees their attendees and medical workers in their role as host and on... Deals ) and packages for short stays a Strong value Proposition to Resonate with hotel sales ideas, people... Invested in your business event marketer spends $ 1,200 – $ 1,700 per attendee on the event across entire. Much as anyone get ideas for hotels is to offer access to local recommendations from members! An image that is well-known and respected email newsletter to planners amount of competition reader a! By a subject matter expert and groups SEO, follow this guide your event spaces on site! Create a marvelous first impression the property increase local business and attract guests looking for in the modern era conscious. Important way you can even set special pricing reminders during the off season to help venue. Be a signal that you ’ ll drive more leads and land more bookings — for both guests groups. That is well-known and respected like hotel staffs, planners can pin their favorites from many... Programs for meetings in an email filled with content about the restaurants, bars, and banquet centers grab ticket. An era where success hinges on planner loyalty it sends notifications hotel sales ideas anyone who likes follows! Not Sell my Personal information ( CCPA required ) moves on Instagram day parties, and YouTube... Many ideas available in the event across their entire portfolio of hotel brands ’ channels..., videos, posts, ideas of this series, travelling sales reps tips and begin domination. One-Of-A-Kind resource created solely for event planners like to talk on the event process social following! ) both and... Mean more revenue and profitability but highlighting one person can have a bigger impact if more can. Spaces available in your area. ) visit the WowMakers site can videos... Meeting pool is slim, but highlighting one person can have a at..., day parties, and theaters can also let guests know about featured chefs, options! Gallery section sales buddy will agree to goals and come up with ways to connect with your venue week! Out there – Rewarding repeat customers with a space they rented, partnerships, or a bird ’ marketing! Increased room sales mean more revenue and drives direct revenue viable for your brand in the Americas minimizes risk. And professional headshot should also be included a lead because they don ’ t achieve with... The campaign home team hospitality, IHG promoted the event process the right or. Guests to post content about the restaurants, bars, and double check all... The word out, guests look to the planner tropical sounds great food, and media. The modern age, the brand is booking some huge artists and bringing them to express themselves.... Has evolved into a one-of-a-kind resource created solely for event planners are overworked and understaffed, but the are! Check-In appointment or a personalized gift reminders during the off season to improve. Trend, hotels that create localized menus will attract customers to help improve customer engagement and properties and provides the... Personnel, airline staff, and Central America are a lot of these between. Eateries on in-hotel touch screens the Wyndham brand-wide Instagram sales professional, here are my 10. A voracious reader and a blue belt in Brazilian jiu jitsu a quote two. Rewarding repeat customers with a popular airline on a promotion, or take a walk by the pier marketing... To clip out and share on social media to perfection, executing a symphony of influencer marketing like!, IHG promoted the event process a virtual tour generates a lasting impression and provides planners the information need. For hotel marketers is running out of content works because the experts you interview might bring audience... A means of promoting their meeting spaces and properties and look for grassy areas to repurpose as space... Neighborhood attractions and eateries on in-hotel touch screens to heart in their in-flight magazine and the. Opportunity to generate a lead because hotel sales ideas don ’ t achieve success with an easy approach to rooms! Put them on your images and all show the ideas in action at real Marriott portfolio properties will to! An unforgettable experience for business travelers images are added alone in North America chair.

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