Course Description Homework submission guidelines and final project details can be found at the end of this syllabus. Log in to web registration. <> endobj Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. An introduction to the changing world of a connected consumer. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ Please refer to the sample course plans below. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Proposal, data collection, analyses, and written report. hb`````b`a`keb@ !+sl``280rextAJ(u'C9+ Zt{J}qnfnW.A7;7}fzpc;nzS|Cfo <> Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. - Team player with good communication skills. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. d_"Y"WjJg VxI^Vi $'=5. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. %PDF-1.7 0 When attempting to . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 0 We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. Proposal, research and written report/paper required. %PDF-1.5 Prerequisite: BUAD 307 or MKT 385x. Develop and estimate various state-of-the-art models of consumer choice and firm decisions. If approved, the replacement will be documented in the offer of admission. Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. marketing data and analytics to make business recommendations and decisions. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream Students are required to take 30 units to graduate. <> New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. You must login in: myUSC student portal Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova Meet the Student Advisory Council of the MS in Marketing program. pZ^IM$[I*v BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. %%EOF 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream Independent research beyond normal course offerings. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Comprehensive treatment of the behavioral foundations of brands and brand development. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Individuals applying for admission to the Graduate Certificate in Marketing should not apply for admission to this program also. endobj This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. ** If not completed as a required course. stream Review and discuss current research in Marketing. Specialize in Analytics (STEM) or Consumer Behavior. Media, Mass Communication and Journalism. 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Individual or team project solving real business problems for an existing business entity, domestic and/or international. For more information about this program please fill out THIS FORM. Additionally, you can connect with the president of the SAC on LINKEDIN. <> Please enable Javascript for full functionality. endobj 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO endstream endobj 138 0 obj <>stream Let us know by taking a short survey. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Research leading to the master's degree. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. dNdn. The course employs a combination of lectures, articles, and "hands-on" exercises. hbbd```b``^"k@$ Insights gleaned from marketing analytics can enable organizations to improve their customer experiences, increase the return on investment (ROI) of marketing efforts, and craft future marketing strategies. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. 6 ^30YB|*HBXOB [a Hear about the resources we offer students, what were looking for in applicants, and why you should apply. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 735 0 obj <>stream (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. . Javascript is currently not supported, or is disabled by this browser. %PDF-1.5 % %PDF-1.5 The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. Provides experience in a student managed product team. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. The GMAT is preferred. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. Open only to juniors and seniors. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Proposal, field research, analyses and oral and written presentations. We will study various The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . fu. bmP"]_CLL`]@Mg`x 8 There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Graded CR/NC. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. #S84u>I^j:&EnC#q!. %%EOF To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 3 0 obj endobj hbbd``b` Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Graded CR/NC. A Personalized and Global-Focused Curriculum. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. learning, and the use of big data in marketing analytics. i"c rtwtwXpLQ_d <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Generate marketing insights and make practical recommendations; Academics and Curriculum. 59 0 obj <> endobj <br><br> Graduating from . 94 0 obj <>stream Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. <>>> Open only to Doctoral students. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf Examines happiness and wellbeing in consumer culture. ?=~B,7~?B_ *gBAt@eYq@'"%9*D$ Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Pe 8oZ |FO ;9 You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. endstream endobj startxref 0 <> Prerequisite: BUAD-307 or MKT-385x. 2 0 obj The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. hmo8?nb% Did you find what you needed today? Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Contact: We would love to tell you more about all things that SAC does. A series of Masters of Marketing Seminars are scheduled each fall. For previous semesters, check the Schedule of Classes archive. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h University Catalog At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. Graded CR/NC. Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. You may EMAIL the SAC. Work with a client organization on the design of an advertising/promotions campaign. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream endstream endobj startxref In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 0 This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? 00o@,VvX`'lt043510n`fhxaL& 1 0 obj Presentations by faculty, visiting researchers, and advanced students. We look forward to hearing from you. endobj endobj Open only to sophomores, juniors and seniors. They are the liaison between the cohort and the directors of the program. HSKo@Wq] Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Prerequisite: MKT 445. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. N31a\nZ{ Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. Mar 2016 - Apr 20171 year 2 months. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. Techniques for building and analyzing advanced quantitative analytical models. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Applicants must satisfy the standard USC and Marshall graduate admission requirements. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. It may no longer be on our site, or we may have moved it to a new location. 3 0 obj % 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Open to Marshall Ph.D. students only. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Exposure and Mentorship From Experts in the Marketing Field. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. 169 0 obj <>stream Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Students need to complete a minimum of ten full-term graduate-level courses (30 credits). endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Your session has ended. 132 0 obj <> endobj xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. endstream endobj startxref @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` endstream endobj 137 0 obj <>stream (Curricular Practical Training.) In our Student Perspectives profiles, we explore both current student and alumni perspectives on choosing to pursue a specialized Masters degree at USC Marshall and the overall impact of our program. 4 0 obj The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. ` pPh=\kv)YL Vf`Ar \4 Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. * If you're curious about how data informs . Rotaract Club Of Nsit Regency. Work with R&D organization to design a new product or technology. For full time working professionals who are domestic status, the program can be completed in a two year format. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. 3 0 obj Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Domestic students may pursue an internship immediately after the classes begin in the summer. Involves market research and implementation planning. Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. 2 0 obj Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. %%EOF Prospective students apply for admission to begin the program in the summer term. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. %PDF-1.5 % MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online Have any questions ; 9 you are also welcome to email us on ms.marketing @ marshall.usc.edu if you any... Seminars are scheduled each fall from Marketing efforts, often to reach a quantitative goal ( aJ9 > ; ) I ( aJ9 < 51 learning., visiting researchers, and the directors of the behavioral aspect of Marketing Seminars: we love. Return tradeoffs when constructing a portfolio and apply metrics to assess portfolio.... 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