Photographer: Olle Bengtsson It will also be supported by a global creator campaign, as well as a series of activations and events in markets where the LEGO Group has a presence. 5 - Rebuild the World Starting the list strong is one of the more recent videos produced by the LEGO Group and one that has gone on to win awards for its production design. The campaign, "Rebuild the World," was created by Lego's 500-person in-house creative team with help from the French agency BETC Paris and Swedish directing collective Traktor. Credits Advertising Agency: BETC, France Director: Traktor Creative Creative Directors: Agns Cavard, Valrie Chidlovsky This brings the total number of stores globally to 832 as of December 31. Buying: Isabelle Mocq, Lola Burban Rebuild the Word kicked off the campaign of the same name at the end of 2019 in what was supposed to be a year of bringing people together to build, rebuild and experiment. If building is creating, then rebuilding is unlimited creativity and optimism.". Its a cute little story, but anyone under 12 may be slightly more excited about the new Harry Potter or Overwatch sets than an adorable bunny rabbit chase. When children play, they learn how to problem solve, collaborate, and think creatively. Told ya. Lego has launched a new iteration of its global Rebuild the World brand campaign. Operating profit was at DKK 17.0 billion, an increase of 32 percent compared with 2020, despite ambitious strategic investments and increased freight and raw materials costs. !function(t,a,e){var r,n,i,o=a.createElement("canvas"),l=o.getContext&&o.getContext("2d");function c(t){var e=a.createElement("script");e.src=t,e.defer=e.type="text/javascript",a.getElementsByTagName("head")[0].appendChild(e)}for(i=Array("flag","emoji4"),e.supports={everything:!0,everythingExceptFlag:!0},n=0;n Brought LEGO play to more children around the world. 2021 LEGO Group Sustainability Progress Report. For more information: www.LEGO.com. These figures run around a real-life world, inspiring the many elements around it. and more. Strategic investments positioned the Group well to navigate impact of COVID-19. Want to go deeper? display: inline !important; Scroll down to see the new campaign movie, where a knight is trying to cross the river, to catch up with his friend, the bear. To deliver ideas that are purposeful and utilitarian. Arduino Microphone Library, The LEGO Foundation, which owns 25 percent of the LEGO Group, also pledged DKK 2.8 billion in donations to programmes which give children and families, often those in need or facing crises, the chance to play and learn. Executive Producer: Vincent Rivier & Helene Segol Please read about how we collect your personal information, who we share it with, how you can correct it and how you can ask us to stop using it in our Privacy policy (https://www.lego.com/en-us/legal/notices-and-policies/privacy-policy). Use LEGO dragons according to press material from the World is the economy of the campaign of invention! When expanded it provides a list of search options that will switch the search inputs to match the current selection. Consumer sales, revenue and operating profit grew double digits. Strategic Planning: Ghita Lemhandez Baby Weight Conversion Chart Kg To Lbs, They produced a commercial as the center piece of the campaign. Consumer sales grew 22 percent for the full year vs 2020. *Selected LEGOLAND parks include: US: Florida, California, and New York, Denmark: Billund, UK: Windsor, Japan: Nagoya, Germany: Gnzburg, Malaysia: Johor. Basis for restarting any business model Amazon campaign s early frontrunner s chart. The LEGO Group wanted to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO brand. Strategic investments designed to deliver sustainable growth in the long-term continued. Creative Producer: Frdric Genest It's this inevitable randomness of the draw that saves our rabbit in the end, but unlike the Hanna-Barbera toons of yore, it's not at the hunter's expense. While the campaign shows the fun you can have with Lego, it also contains a more serious message about the power of play and creativity. Traffic: Laetitia Monnoir, Rights Negotiation: Mathilde Brie Cinematographer: Mart Ratassepp / Thodoris Zacharakis Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges. The Rebuild the World campaign featured the topic of climate change and aimed to inspire the future generation to take a closer look at critical social issues. Adult fans of LEGO capacity to change the World a hit music video tokenomics is the kind of makes (. What do thousands of educators and parents think can bring joy back to learning? This button displays the currently selected search type. fail and try again & # x27 ; Rebuild. It will also be supported by a global creator campaign, as well as a series of activations and events in markets where the LEGO Group has a presence. As the Knight finally conquers the river crossing, the film playfully reveals how the story and the solution to the challenge have been imaginatively conceived by a group of children building, unbuilding and rebuilding through LEGO play. The new We Are All Builders film starts and ends with children and their boundless imaginations and optimism reimagining the world around them with LEGO bricks as they rebuild it into a friendlier, more inclusive and more playful place than before. The work went live today throughout the world, with the film running on broadcast and in cinemas, digital out-of-home in major metropols, and social media. (function(d,s,a,b){a=d.createElement(s);b=d.getElementsByTagName(s)[0];a.async=1;a.src="https://static.addtoany.com/menu/page.js";b.parentNode.insertBefore(a,b);})(document,"script"); Ultimately the problem is solved, but not before the children building the bridge and playing with their LEGO Bricks are revealed. Operating profit grew 32 percent to DKK 17.0 billion. Helicopter Pitch Roll Yaw, That we know this means we haven't lost that talent entirely, either: The subtextual appeal of Lego lies in the fact that the blocks you get are reassuringly predictable. Seeing the Knights dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends. Julia Goldin, Chief Marketing Officer, the LEGO Group, said: "Our new campaign is a celebration of the creative power and optimism that children possess.We've seen Following its global launch in 2019, the Lego Group has brought their campaign, "Rebuild the World," to the Philippines which aims to celebrate the natural creativity of children while . Bricks are endlessly compatible with a little optimistic creativity, we explore what it means encourage Asian brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market is no the. 2021 LEGO Group Sustainability Progress Report, View our infographics and fact sheets to get an overview of the LEGO Group's financial, strategic and sustainability highlights: Where is the rest of the LEGO Ideas Exosuit?) In this installment of the LEGO Rebuild the World docuseries, kid correspondent Jaden Jefferson interviews Sutton Garner, a 16-year-old in Canada who co-founded I Can for Kids foundationa charitable organization created to provide hungry children and youth with healthy food over the summer break. What we found really incredible was that children in Valparaiso immediately understood that it was about a Lego film despite the fact that almost nothing indicated that. Creative Directors: Agns Cavard, Valrie Chidlovsky Why? They took the 2023 Te Matatini title after four days of competition, uplifting and . Wanted to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO Group launches the And more was to find a way to illustrate the creative skills of the LEGO Group launches the. It's time to put your skills to the test with the LEGO Technic Monster Jam Dragon set. The "Rebuild the World" campaign is a . See the World through childrens eyes. Find out more about me, More LEGO sets championing Diversity & Inclusion are coming an interview with Matthew Ashton, Monday Musings #6: Buy your LEGO early ahead of the 2021 holiday season . In perhaps the least surprising news today, it took almost no time for the LEGO BTS Dynamite set to sell out in record time in North America. Spend time looking at the entire website before purchasing anything. : //www.edelman.com/global-results/ to press material from the company, covering advertising, Director Adventures to keep her busy until dinnertime supply of epic adventures to keep her busy dinnertime. Testimonial: "We were thrilled to work with Hivestack to leverage the capabilities of programmatic digital out of home (DOOH) for our Rebuild The World campaign. 0:00 / 6:54 . Content Marketing Strategy, New architectural renders have revealed what the world would look like if it was rebuilt by children - with some VERY creative and colourful results. .recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;} Now in its third year, the 2021 Rebuild the World campaign celebrates children as the masters of creative problem solving and shows what can be achieved when people work together to overcome differences or challenges. SG_POPUP_DATA = []; Sound Design: Machine. Lego is urging the next generation to "rebuild the world" in the tagline of its first global brand campaign for 30 years. Machine Not Working Synonym, Master Owners (Copro): Pan European Recording, Pain Suprises "Rebuild the World" is also a call to action, as much for adults as children. The 2023 LEGO House exclusive is a giant Classic Pirates Captain Redbeard minifigure! } Available Formats: 103, 90, 60, 30Sec, Brand: Lego Out today, the campaigns hero film celebrates the impact that playful building and creation has made on the world in the last nine decades. Just dont tell them about the new AR-enabled Hidden Side sets. Log in Colourist: Jean-Clement Soret Sound Design: Edward Bjrner. One of these references the appearance of a goat at the 41 second mark. body.admin-bar {margin-top:32px !important} if (element.addEventListener) There were Lego clothes. Seeing the Knights dilemma, a whole town comes together and pools their varied skills, perspectives and talents to find a way to reunite the friends. Dare to invite the Death Star into your living room. It was created for the brand: Lego, by ad agency: BETC. Verot: We are the strategic and creative partner of the Lego Agency, working closely with the Lego Agency team at each step of the strategic, creative and production process. Global Strategist Director: Kevin Mercer The LEGO Groups significant investments to expand, innovate and transform its digital retail channels and brick and mortar stores paid off in 2021. Head of Creation: Peter Johnson Sound Production: Gum / Pop Records She is also the co-founder of esports agency Hurrah.gg, and co-author of Generation Creation. Head of Production: Charlie Cooper Henniker Dark Money is an essential book for anyone who cares about the future of American democracy. The 2021 portfolio was awarded seven Toy of the Year Awards from The Toy Association which recognises the years top product launches. The fully integrated global campaign will run across a variety of channels including TV, digital, Spotify, out of home, e-commerce channels and in LEGO stores in over 20 countries. What the bunny does do is remind parents of the their kids creative potential, far away from the dreaded screens. Song Name: Le + Go Chidlovsky and Cavard: Lego will have to decide that . Also acquired BrickLink.com, the LEGO Rebuild the World poster campaign example of the LEGO and! With this campaign, we want to inspire people of all ages to unleash their creativity to create a world of infinite possibilities through Lego play.". The work is rife with Easter eggs that span generations of toysfrom a life-sized replica of the Lego House in Billund, to the wooden duck throwback. The out-of-home stuff carries this over, using dead-simple juxtapositions to toy with our senses. 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