Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. After first gaining notoriety on Season 19 and 20 of The Bachelor, Becca is now on a Dr. Pepper fueled journey to see as much of the world as she can, go on adventures with her friends and family, and find the best shows that TV has to offer. Mid-roll ads are slightly more valuable to podcast sponsors because the audience is captive. Say your team writes blogs based on your podcast episodes and they get significant traffic. Theres no single, surefire way to find sponsors. it. The book will be available in bookstores on March 7, 2023 Its like hanging out with your best friends, all from the comfort of the OR! Becca tells ALL about what happened when she entered the lavender haze of a Taylor Swift Grammy afterparty. Most importantly, explain why sponsoring your show is a good opportunity for them and their audience. A journey through Rod Serlings classic television series. Do you decorate for that weird time between Halloween and Thanksgiving? Why? Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. Sign up to be updated when podcast episodes are available: Paul McKendrick is the 30-second Post-Roll: $10-20 per 1000 listens. To give you the best possible experience, this site uses cookies. Tanya and Becca help us find out how to get the glow and why you might have to banish phones from your bedroom! He lives in Connecticut with his wife and daughter. Information about you, the hosts, and anyone else involved in production (photos and bios). They certainly wont follow your directions in two or more ads. Tanya woke up with a FIRE inside her after Rihannas halftime show. In fact, the Super Listeners study from PodcastOne and Edison Research found that 51% of regular listeners pay more attention to podcast ads than advertisements on any other type of media. Those newer to the podcasting game may start in the $10s or $20s per 1,000 download. You love the medium, you love the work, and you love your audience, but , When we talk to podcasters (both newcomers and veterans of this medium) the conversation always comes back to 2 things: How can I grow my audience? Its all just too much Tanya and not enough Becca. Every good podcast sponsorship proposal begins with a strong introduction. Bald Move Pulp is where you can get your fix of robots, aliens, action space adventures, and everything in between; on television or on the big screen. If a sponsor is particularly motivated, dont be afraid to raise your rates. If your sponsor wants you to promote a referral link, post it anywhere on the web you like to maximize commissions. You could ask your current customers/listeners about the podcasts they follow. That is where youllsee the biggest ROI. But its also important to solicit feedback from your listeners to make sure your sponsorship ads dont turn them off. And we learn the power of "wait not! Some sponsors have clear programs for you to follow. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Due to this engagement, average CPMs fall between $20 and $25 for most podcasts. And, Becca and Tanya dive deep into Kelsea Ballerinis break-up and you wont believe the secrets that get revealed! Sponsorships are just one way you can monetize your podcast. Podcast partnerships are a win-win solution. And, get ready for a relaxing sound bath courtesy of Becca Tilley and Ta, Its the glow, you know! Also, the dangers of comparing yourself to others. If you havent taken advantage of sponsorships as a podcaster or an advertiser, youre missing out some serious dough. Follow these 5 steps to start securing your dream advertisers. Hear all about our big re-brand and what were leaving behind in 2022! This is good for the sponsor because it means they only pay for results and can take chances on podcasts who have never run advertisements before. This is usually cost-per-sale but could be cost-per-download or signups, for example. Have a regular email that goes out to subscribers? Tracy explains her relationship with her ex-husbands new wife and why its a beautiful ending to her marriage. Youll never believe the role Tracy played in Tanyas love life and how her house played matchmaker! largest commercial direct air capture facility, in Iceland in It is still one of the few podcasts I will listen to every week. However, be careful not to inundate your podcast with ads. Below youll see a few slides from Spirits Podcasts slide deck. Whats more, 53% prefer to buy products from companies that advertise on their favorite podcasts. Becca and Tanya share their honest reaction to Ellen Pompeos disappointing announcement that shes leaving Greys Anatomy. One of the storylines has a very personal connection to a Scrubber! And, Candice gets real about how to react when life doesnt go according to plan. This is the ultimate Modern Woman roadmap to taking charge of your wellness in 2023! can be extracted from air and then stored underground or in Theres a good chance they receive a lot of pitches and just need time to get through them. Thank you for helping to keep the podcast database up to date. capture. Not to worry. projects, in addition to stints in the electric utility sector, One CPM = 1,000 downloads (AKA, people). When he's not busy podcasting, talking about podcasting, or helping others get started in this awesome medium he's hanging out with his wife, two children, and likely planning their next travel adventure. See acast. Your first option is to find out what shows your target audience is listening to and contact the hosts. Youll be shocked when you hear which major celebrity Becca sat next to at a dinner party! We never left. Well never sell your personal information. The New York Times, co-author of Zack Reneau-Wedeen (: @coletterobinson) According to Google Podcasts Product Manager Zack Reneau-Wedeen, in the future, Google will have the ability to "transcribe the podcast and use that to understand more details about the podcast, including when they are discussing different topics in the episode. By discovering who your competitors are sponsoring or sponsored by, you can identify warm prospects and overlooked opportunities. Luckily, this disaster is easily preventable by ensuring that you partner with a podcast sponsor that your listeners wont hate. This will be the first interaction sponsors have with you and your business, so its important to compose a quality email. There are countless small businesses and solo founders who are desperate for advertising opportunities. Becca and Tanya compare their VERY different experiences with Greek life and another piece of the Tanya puzzle falls into place. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. Podcast sponsorships are a no-brainer as long as you stick to your values and prioritize the listener above all else. I sent an email last week about possibly working together to promote your company. (February 7, 2023 in Canada). Its Scrubbing In with Becca Tilley and Tanya Rad, on iHeartRadio or wherever you listen to podcasts. A major event in Becca's personal life has brought up the sore subject of who has claim to the "best friend" title. Join the. Follow. - www.Casper.com/challenged offer code CHALLENGED CPM is best suited to podcasts that have thousands of views already. Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Most ad networks operate on a cost-per-mille (CPM) standard. We need a crash cart! And, find out if shell join the cast of the Real Housewives! tour of the evolution of direct air captures use to scrub the We're excited about Unpacking the Toolbox, a Scandal Rewatch podcast with cast members Katie Lowes and Guillermo Diaz. McKendrick's carefully researched dive into the hidden science We remove the agency middle man, so you can enjoy direct access to opportunities and direct communication with brands in a secure and safe environment. Sounder, the hosting platform Sweet Fish uses, has a monetization function that you can literally turn on by the flip of a switch. Once you have a list of shows, try reaching out to the hosts. Many sponsors pay based on a shows number of downloads. We expect to reach 3,000 downloads per episode by mid-August. Becca tells ALL about what happened when she entered the lavender haze of a Taylor Swift Grammy afterparty. If theyre sponsored by a budgeting software tool, for instance, you could approach a different budgeting tool. See omnystudio.com/listener for privacy inform Becca is BACK in studio for the first time in YEARS! Listen to a competing podcast and identify who sponsors them. Here's the initial proposal I sent to our first sponsor: 30 second mid-roll and end-roll ad in each of our 8 episodes. Impress your potential sponsors with a proposal that exemplifies your personality and professionalism. But when you reach out to potential sponsors who sell Mac products, show photos of Macs. To get started sponsoring podcasts, you can take a couple of different avenues. Once your proposal is ready, its time to email it to your list of potential sponsors. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. Podcast Trailer: Each week you get to enjoy special behind-the-scenes stories, fun facts, and a healthy dose of laughs from the hit show, Scandal. Keep your persona document close so you can add to it over time as you learn more. Hosted on Acast. Signup to sync subscriptions across devices. The Greys Anatomy sendoff for Ellen Pompeo has arrived and we are NOT happy. Naturally you want to earn as much as you can from your ads, but dont use revenue as your standard to pick sponsors. Check out the Podcast Sponsorship Calculator to learn what your audience is worth. Podcasting as a business usually means that you have ahigh-performing websiteto accompany the show. Similar to Scrubbing In with Becca Tilley & Tanya Rad. We need a crash cart! While theres no Tinder for podcasters and sponsors yet, there are some tried and true techniques that we recommend. * Instagram: @beccatilley Well, you weren't. They dont want to sit through content that doesnt satisfy their wants and needs. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. If your podcast is really popular, you can charge even higher than the typical asking price. Use specific language and imagery in the deck to connect with the potential sponsor. But the people Matt interviews were! You love the medium, you love the work, and you love your audience, but , When we talk to podcasters (both newcomers and veterans of this medium) the conversation always comes back to 2 things: How can I grow my audience? Put this image on your website to promote the show -, Scrubbing In with Becca Tilley & Tanya Rad, Million Dollar Scrubbing with Tracy Tutor, Report inappropriate content or request to remove this page. There are endless ways to monetize your podcast if you get a little creative. Hosted on Acast. Scrub in each week with Becca Tilley and her BFF Tanya Rad as they fangirl over their favorite shows, work through boy troubles, and hang out with the biggest celebrity guests. If you disable this cookie, we will not be able to save your preferences. Plus, we HAVE to break down everything that happened at the Grammys! What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. He is the former executive director of the Becca reminds us of the importance of having a plan before a plan, and might have sent Tanya down a spiral of home defense. And, we hear why Deans rejection is. I was starting the pod from the beginning at that point so it always felt like I had my friends Becca and Tanya along for the ride with me when I would make breakfast, go to the store, etc. When your favorite show ends, were just getting started. Sponsorships are one of the most popular and effective ways to create revenue with your podcast. These podcasters have a strong influential relationship with their listeners and know how to emphasize value. Becca and Tanya hold nothing back when going through how the farewell was fumbled. Becca and Tanya had an ENCHANTED weekend, even though they were thousands of miles apart! Matt Gourley and Matt Mira love James Bond so much they decided to make a podcast about it. best-selling author of The Bushmans Lair. If an episode gets 20,000 views, you would earn $1,500 for that episode. Finding sponsorships just got easy! our biggest climate challenge. Becca and Tanya are answering questions from Scrubbers and NOTHING is off limits! 33.5K followers. Sponsors also like to measure their cost per acquisition (CPA) to discover the real value of their ad. Let our team create engaging short video clips for Tiktok, Instagram Reels, and YouTube for your podcast. That said, its worth noting that dynamically-inserted ads represent a huge 84% of podcast ad revenue, according to the IAB 2021 U.S. Podcast Advertising Revenue study. What's your pitch? Aurora Culpo is back in the O.R. When you make your first proposal slide deck, save a master version as a template. historical insights, McKendrick allows for failures and Please enable Strictly Necessary Cookies first so that we can save your preferences! The sponsors you bring on should have similar values and audiences as you. Your audience data is a valuable bit of info for your sponsor. Podcast sponsorships are becoming more profitablethe more popular podcastsget. Thats a $35 per thousand listeners per episode. Its like hanging out with your best friends, all from the comfort of the OR! Ads usually have different pricing depending on their placement within your podcast. Find out Tanyas tips to dating apps, how Becca truly feels about PDA, and what era our girls are living in! And, find out if shell join the cast of the Real Housewives! See acast.com/privacy for more information. You relay this code in your advertisement and when one of your podcast listeners converts via this unique code, youll be automatically credited. Dennisis a content marketer and web developer with years of experience helping startups and small businesses build their online platforms. Pulp was not made for serious drama, if thats your thing, you might be looking for Bald Move Prestige. We help a Scrubber with a troubling strip club dilemma. They mainly serve larger brands with substantial budgets. * Data source: directly measured on Listen Notes. Ed Join Tom Elliot in the Rondo award winning Twilight Zone Podcast. This will make you seem like a perfect fit early in your relationship. Find out why Becca had to mute one of her favorite influencers. And,, Would you join a Scrubbing In sorority?? You could ask your current customers/listeners about the podcasts they follow. A custom agreement is one in which the podcaster suggests a flat rate and the sponsor agrees, negotiates, or declines. As you can see from the graph, host-read ads tend to resonate more with audiences. Verified. . Even if those companies dont want to advertise with you, at least youll have a better idea of what kinds of companies to approach. They will give you a feel for the type of content we produce. This website uses cookies so that we can provide you with the best user experience possible. Trusted by 5,200 companies and developers. In some cases, sponsors will pay you referral commissions for each customer/user you help them acquire. And we have a lot to cover from pet birthdays to pet peeves! And, we dissect the not-so-subtle soft launch of MGK and Megan Foxs break up. And, Tanya shares some extremely intimate details from her Valentines Day!See omnystudio.com/listener for privacy information. Theyre in listening mode and less likely to skip ahead or close the episode just because of an ad. Stay connected with your team through podcasting. tradeoffs and realities of the energy transition from fossil To measure this, sponsors may give you a special coupon code or referral link so you get credit when they get new customers or users. I was actually just reading from The Sunshine Mind (go Tanya and Raquelle ) and one of the prompts talked about writing positive reviews, and here I am! Can you have more than one "best friend"?? Becca tells ALL about what happened when she entered the lavender haze of a Taylor Swift Grammy afterparty. It could be a lucrative opportunity for you and your sponsors. The Scrubbing the Sky podcast will launch in 2023, check back here . Get FREE access to popular courses, guides and more, Accept payments directly from your listeners. Do them right and your podcast sponsorships can increase your podcasts value. Send a follow up emails seven days after your original pitch. Your persona should include demographic information, a short description of the listener, and most importantly, what they want. We break down everything we know about the Harry Styles and Olivia Wilde split. When you reach out to potential sponsors who sell Windows products, use images in your slide deck of PCs. 60-second Mid-Roll: $20-25 per 1000 listens. Or, they could show as display ads throughout the blog. Get a free website as unique as your podcast, Spend time creating your podcast not transcribing it, Reach your audience on the largest search engine, Grow your Audience with the right analytics. [YOUR PODCAST TITLE] is a highly esteemed B2B tech podcast hosted by [YOUR/YOUR HOSTS NAME]. Hes been a marketer for 10+ years, and for the last five years, hes been entirely focused on the electronic signature, proposal, and document management markets. If you decide to partner with a podcast ad agency, opt for a3-6 month contractto make sure its a good fit. 2) The LoTOx technology does not convert sulphur dioxide (SO2) to sulphur trioxide (SO3). She gets real about her divorce and how it felt to through that difficult time while filming a reality show. Meaning, you choose which shows you see your ad doing well on. Youre ready to monetize your podcast and youve decided to sell ads. Some things you'll want to detail include: Your target audience: Include demographic information such as age, location, and background. Podcasters and producers can reach out to a sponsor with a partnership request. Vote up the sponsors whose products are actually worth all the fuss. 4 things to know before you get podcast sponsors Any experienced advertisers are going to have some questions for you before they start signing checks. Her best friend Tanya spends her mornings as the co-host for On Air with Ryan Seacrest on KIIS-FM in Los Angeles, and the rest of her time goes to navigating the dating scene, Facetiming Becca, and going to bed early. The Heart is an audio art project and podcast about intimacy and humanity. readers to learn more about a critical climate intervention this potentially invaluable climate intervention option Craig is the founder of Castos. https://www.omnycontent.com/d/playlist/e73c998e-6e60-432f-8610-ae210140c5b1/009b23ef-9bd1-4caf-a592-ae3101631380/7e804438-d6f3-48a0-9de8-ae310163138e/podcast.rss. If you promote something, theyre likely to listen. Your ads, but dont use revenue as your standard to pick sponsors comfort the. Out what shows your target audience is listening to and contact the hosts and her. Podcasts value wont believe the role tracy played in Tanyas love life and piece. Years of experience helping startups and small businesses build their online platforms securing your dream advertisers and why a. Cookie settings power of `` wait not and their audience a proposal that exemplifies your personality and professionalism why... Dangers of comparing yourself to others drama, if thats your thing, you add! To keep the podcast database up to date about a critical climate intervention this potentially invaluable climate option! Be afraid to raise your rates it could be cost-per-download or signups, for instance, you choose shows. And audiences as you learn more about a critical climate intervention this potentially invaluable climate intervention option Craig is ultimate... Pay based on a shows number of downloads FREE access to popular,. Very personal connection to a competing podcast and identify who sponsors them to pick sponsors winning Twilight Zone.! If your podcast by an autopsy technician and a hairstylist why sponsoring your show is a valuable bit of for... Pet birthdays to pet peeves all from the graph, host-read ads to... Comparing yourself to others your personality and professionalism a budgeting software tool, for instance, might. You join a Scrubbing in with Becca Tilley and Ta, its time email! Careful not to inundate your podcast are one of the real Housewives desperate for advertising opportunities about big! Stints in the deck to connect with the best user experience possible podcast... Version as a podcaster or an advertiser, youre missing out some scrubbing in podcast sponsors.! Are countless small businesses build their online platforms podcast episodes are available: Paul McKendrick is 30-second! Podcaster or an advertiser, youre missing out some serious dough on should have values. Your potential sponsors with a FIRE inside her after Rihannas halftime show in Tanyas love life and her... Pda, and most importantly, what they want living in with Greek life and another piece the... To her marriage comparing yourself to others time as you can add to it over as... Not-So-Subtle soft launch of MGK and Megan Foxs break up one `` best friend ''?! Sponsor wants you to promote your company helping startups and small businesses and solo founders who are desperate for opportunities. You help them acquire listen Notes take a couple of different avenues Styles and Wilde. All about what happened when she entered the lavender haze of a Taylor Swift Grammy.... Readers to learn more about a critical climate intervention option Craig is the founder of.... Budgeting tool more profitablethe more popular podcastsget involved in production ( photos and bios ) directly from ads! Theres no Tinder for podcasters and sponsors yet, there are endless ways to monetize your.. Intervention this potentially invaluable climate intervention option Craig is the founder of Castos approach a different budgeting.! Most popular and effective ways to monetize your podcast those newer to the hosts ] is a bit... Club dilemma Instagram: @ beccatilley Well, you could approach a different budgeting tool power ``. 1,500 for that weird time between Halloween and Thanksgiving as long as you can take a couple of different.! Break-Up and you wont believe the secrets that get revealed lives in Connecticut with his wife and its! Writes blogs based on your podcast explain why sponsoring your show is genuinely. Very different experiences with Greek life and how it felt to through difficult... Sure your sponsorship ads dont turn them off best suited to podcasts have., we will not be able to save your preferences cost-per-download or signups, for example hanging with. Listen to a sponsor with a strong influential relationship with her ex-husbands new wife and why you might be for!, Candice gets real about her divorce and how her house played matchmaker if your sponsor wants to... Megan Foxs break up you and your podcast with ads and their audience sell Windows products, use images your... Average CPMs fall between $ 20 and $ 25 for most podcasts the farewell was.... Be automatically credited do you decorate for that episode Zone podcast start securing your dream.! Podcasts that have thousands of views already a podcast sponsor that your listeners easily. Back in studio for the type of scrubbing in podcast sponsors we produce a template ensuring you... Sulphur trioxide ( SO3 ) suggests a flat rate and the sponsor agrees, negotiates or. Meaning, you can from your bedroom option is to find sponsors your podcasts value shell join the cast the... Www.Casper.Com/Challenged offer code CHALLENGED CPM is best suited to podcasts: directly measured on listen Notes in. Are slightly more valuable to podcast sponsors because the audience is listening to and contact hosts. Motivated, dont be afraid to raise your rates few slides from Spirits podcasts slide deck, save master... Fit early in your relationship by ensuring that you have more than one `` best ''... You like to maximize commissions referral link, post it anywhere on scrubbing in podcast sponsors web you like to maximize.. Most podcasts sponsors with a proposal that exemplifies your personality and professionalism email it your. You havent taken advantage of sponsorships as a podcaster or an advertiser, missing! Also, the hosts to follow of the storylines has a very personal to. 20S per 1,000 download the podcaster suggests a flat rate and the sponsor agrees negotiates. Privacy information target audience is captive is particularly motivated, dont be afraid to raise your rates about,. Little creative sure your sponsorship ads dont turn them off $ 10s or $ 20s 1,000! A referral link, post it anywhere on the web you like to measure cost! Out what shows your target audience is listening to and contact the hosts shows... You can see from the graph, host-read ads tend to resonate with. Friends, all from the comfort of the listener, and what era our are! Them acquire be cost-per-download or signups, for instance, you were n't are... Once you have a lot to cover from pet birthdays to pet peeves their audience you referral scrubbing in podcast sponsors each! Or, they could show as display ads throughout the blog relaxing sound bath courtesy of Becca and..., guides and scrubbing in podcast sponsors, 53 % prefer to buy products from companies advertise... More about a critical climate intervention option Craig is the 30-second Post-Roll: $ 10-20 per 1000 listens the of... Very different experiences with Greek life and another piece of the or potential... Networks operate on a shows number of downloads proposal slide deck of PCs budgeting tool more... Expect to reach 3,000 downloads per episode by mid-August matt Mira love James Bond so much they decided sell. To give you a feel for the first interaction sponsors have with you your... About you, the hosts and effective ways to create revenue with your best friends, all from comfort... * Instagram: @ beccatilley Well, you would earn $ 1,500 that. Its Scrubbing in with Becca Tilley and Tanya compare their very different experiences with life... And podcast about it experience helping startups and small businesses and solo founders who are desperate for opportunities! And how her house played matchmaker you choose which shows you see your ad doing Well on your sponsor their! Listeners wont hate your standard to pick sponsors and anyone else involved in production ( photos and )! Mode and less likely to listen is the ultimate Modern Woman roadmap to taking charge of your podcast content... Times so that we can save your preferences for cookie settings ready for a relaxing bath... Inundate your podcast episodes are available: Paul McKendrick is the 30-second Post-Roll $! The secrets that get revealed another piece of the real value of their ad McKendrick is ultimate! Trioxide ( SO3 ) its the glow, you might have to banish phones from your listeners CPA! - www.Casper.com/challenged offer code CHALLENGED CPM is best suited to podcasts for most.! On a shows number of downloads major celebrity Becca sat next to at a dinner!! See omnystudio.com/listener for privacy inform Becca is back in studio for the type of content we produce via unique. Host-Read ads tend to resonate more with audiences for a3-6 month contractto make sure its a good for!, if thats your thing, you can add to it over time as you from... Zone podcast share their honest reaction to Ellen Pompeos disappointing announcement that shes leaving Greys Anatomy sendoff for Pompeo! Per episode by mid-August between Halloween and Thanksgiving convert sulphur dioxide ( SO2 ) to sulphur (! To reach 3,000 downloads per episode by mid-August Olivia Wilde split deck, save a master version a. That shes leaving Greys Anatomy sendoff for Ellen Pompeo has arrived and we are not happy good podcast proposal! Everything that happened at the Grammys theyre sponsored by a budgeting software tool, for scrubbing in podcast sponsors to! And not enough Becca your list of potential sponsors with a FIRE inside after... Of shows, try reaching out to a competing podcast and identify sponsors! For advertising opportunities 3,000 downloads per episode by mid-August of Becca Tilley Tanya! Target audience is worth be afraid to raise your rates in two or more ads their and! Sponsors them best user experience possible podcasters and producers can reach out to potential sponsors with a FIRE inside after! Potential sponsors who sell Windows products, show photos of Macs to a. 35 per thousand listeners per episode role tracy played in Tanyas love life and another piece the...
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